Ford's September Sales Were Strong as Military Grade Aluminum

This is going to be my first blog post, so bear with me here. Granted I am very nervous about starting a blog but this is something I really have a passion for and wanted to spread that passion. Lucky for me, as September’s sales numbers will confirm, a lot of people have a passion for Ford Motor Company products as Ford’s September sales increased by 23% over last year.

Now, naysayers may want to point out that unlike many years, last year included, Labor Day sales incentives would normally count towards August sales figures and this year it counted for September and that would be valid, if the rest of the month was not just as strong. For the month, Ford sold over 220,000 vehicles, of which nearly 70,000 were Ford feature product the F-Series. It would seem that the transition to the military grade aluminum body has not deterred customers from buying a new F-150 as many had thought, as 70,000 trucks marks a 16% increase over last year’s sales. 

These figures are great, in fact, they are the best sales for the month of September since before the recession, but considering Ford’s sales numbers without a means comparison really steals some of the thunder. I have had discussion after discussion with fellow truck enthusiasts and they always try to tell me that Ford trucks will lose market share because they are too expensive when compared to GM and Ram trucks, and I am elated that I get to gloat for at least another month as Ford continues to dominate, ironically it continues to dominate in higher margin retail segments with 64% of F-Series pickups sold with the upgraded EcoBoost engine option.

Let’s look at the whole automotive industry for a means of comparison, as of this writing, the industry as a whole posted sales gains of 15.7%. While nothing to shake a stick at, that figure dwarfs in comparison to Ford’s 23% increase in year-over-year sales volume, several of Ford’s vehicle lines even doubled the industry average increase with the Escape, Edge and Explorer lines all posting sales gains in excess of 30%.

So, the numbers aside, Ford is pumping out high quality products in to a market that clearly has a higher than average demand for them. The F-Series really do give a great snapshot of Ford’s momentum through September with double digit sales gains while posting fewer lower margin fleet sales.

If you would like to learn more about Ford’s September sales you can Click Here to view a replay of the company’s September U.S. sales conference call, or read this article on The Motley Fool.